I believe we’re all on a path of moving closer and closer to our own zone of genius. The place where we can be our most together and satisfied selves. The place where we feel most alive within our work. And, there’s no better platform for discovering your zone of genius than entrepreneurship because every step you take in your business can teach you something important about yourself. And, if you’re paying close attention, this information can help you make critical decisions on what to say yes and no to as you move forward.

Understanding your zone of genius doesn’t happen over night. It takes months (and often years) of showing up, testing things out, reiterating and showing up some more to really see the brilliance of your gifts emerge.

The more open you are to seeing your own brilliance, the easier it will be to claim it within your business and then develop offers, processes, boundaries and structures to support it.

One of the first steps in moving closer to your zone of genius is to let go of the things that you’ve outgrown and no longer serve you. When you let go, you open yourself up to receiving what’s next. But, letting go can feel scary. It feels vulnerable to let go, to make changes, to head in a new direction.

The truth is we never really know if what we’re about to do is going to work. All we can do is listen to our instincts and summon the courage to try.

I’m walking this path with you. I’ve taken important steps to let go of what I needed to let go of and I’ve created space for what’s next for my life and my business. Because for me, success is about having a profitable AND life-enhancing business. It’s got to be both.

I’ve made several changes to my website to reflect how I am stepping into my zone of genius within my work:

I have all new copy.
A new 1:1 offer.
New visuals.
And a new opt-in (on personal power!)

I hope you take some time to peruse the changes around here and if you’re not already on my list please sign up — you’re going to love my new experiential primer on personal power!

Over to you

In the comments below, I’d love to hear about your zone of genius and any challenges you might be bumping into as you step into it.

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  1. So honored to continue to watch your work evolve in brave, new ways. My zone of genius is as a Storyteller. I help people organize their experience and talent in a cohesive, resonate way. What I bump up against business wise is forming clear boundaries (as in when and how to say “no”). It takes courage and faith and lots of practice I think. Would love for you to share more about creating healthy boundaries in business.

    1. Oh Christian I LOVE this direction for you. It can be really challenging to tell our story and to express the fullness of our gifts so that other people understand how we can help. We definitely need your brilliance to help us get there!

      Healthy boundaries in business–gosh that is such an important topic and I work with women around this all the time. Boundaries create win-win experiences for the client and the business owner. When both parties understand the parameters for how the work will unfold everyone feels safe. Trust and safety are critical elements in any business (and in feeling your own personal power!). When boundaries are missing it’s a huge drain on our personal power and it can dammage our clients experience within our business.

      I really need to write a blog post about this soon but one thing I will share is that when we set respectful boundaries within our business (and say “no” more often) our clients actually feel relief. We can probably all think of a time when we worked with someone who played the “pleaser” and who kept over-extending themselves to make us happy. Those relationships tend to make us feel icky and indebted because we end up feeling like now we need to take care of them. They’re taking care of us and we’re taking care of them and oh my god there goes a whole lot of energy that could have been used elsewhere.

      If saying No feels off to you. Find a way to say “No, but here’s what I will do”. It allows you to maintain a level of flexibility and responsiveness without being trapped by yes after yes after yes.

      What do you think? xo (and thanks for the great question!)

  2. I love this post and direction and also the comments about boundaries 😉

    I have worked with wonderful clients like Jac, but I have also had a couple that overstep my boundaries….and it took the hurt of experiencing the overstepping for me to realise the importance of boundaries (if that makes sense).

    This has led to me taking inspired action and re-writing the process of my business. It feels like a breath of fresh air as I had forgotten to place myself centre stage along with my clients ;))

    1. Oh good for you Lisa! It’s true, we often have to have icky expereinces to know where we need to insert boundaries. I’ve had that same thing happen, especially with putting things in writing vs just verbal agreements. As an INFP, I tend to use speaking language that infers or suggests things and I can assume that the other party hears that as a direct request.But that’s sometimes not the case–so I have to remind myself not to hint about things but to actually say them directly or ask for something directly. For some reason, my writing is really direct but when I’m speaking my style can be a bit more padded and suggestive. Good luck with the new processes –and thank you again for the absolutely gorgeous work on my site!!! LOVE LOVE LOVE the images! xo

  3. Jac, I’m new to your blog and offerings and I enjoyed reading this post. Sometimes it’s great to step back, take a fresh breath and re-work our plans for the new places we find our lives in. Thanks for this look into your world of entrepreneurship.

    1. Thank you Demetria! Welcome to my blog. Yes, it’s so true, as entrepreneurs we’re always iterating and expressing our offers in new ways– both to meet the changing needs of our clients and ourselves.

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