Being unapologetically me in my business means showing up online when I’m feeling it (not faking it). It means showing up when I have something I’m excited to share and to trust that this will be enough for my right people. So far it has been.

I use to worry that I wasn’t doing a good job at marketing or that my community would be disappointed in me if I wasn’t blogging every week or showing up daily in social media. But the more work I did to understand myself and to understand my preferences for communicating online, the more freedom and permission I felt to be me and not some made-up-marketing-version of myself.

I’m an INFP. Which means that I have very strong preferences for how and why I do things. I see this play out in my business consistently and powerfully. I build amazing 1:1 relationships. I shine at in-person retreats. I can write beautifully when I feel emotionally connected to the story. My intuition is my super power and I’m incredibly creative when I’m not bogged down in a routine or tight schedule. I’m not bragging. I’m owning my good stuff, putting the spotlight there, strategically leveraging my strengths so I can have a successful business.

But before I knew much about being an INFP I use to think there was something wrong with me because I couldn’t quite “get it together” like my peers when it came to showing up consistently online. I spent a lot of time trying to force something that was never going to be sustainable. I spent even more time judging myself for it.

Accepting myself and owning my strengths has been an important part of my own journey as a woman entrepreneur and I imagine that right now you are somewhere on that journey too.

Here’s what I absolutely know to be true:

There’s nothing wrong with me. I don’t suck because content marketing isn’t my jam.

And, if online marketing isn’t your jam: you don’t suck either.

We all need to be unapologetically ourselves. Which means first understanding who we are and what makes us tick. When we know how and why we do things a certain way we can leverage those strengths in our business and let go of trying to be or do something that isn’t right for us.

Online business is exciting and rich because it openly welcomes ALL personality types. Each of us has a natural preference for how we like to show up online, regardless, of how many times we’re told that we need to do it differently. We will only ever thrive when we do what feels most natural to us.

So please, listen to your instincts. Trust yourself. Be more you in your business.

If you’re not exactly sure how to leverage your natural preferences within your business then please know that I’d LOVE to help. This summer, I have space for two more 1:1 clients. If you’re feeling a tug that a supportive coaching partnership could be the exact right next step for you, please reach out.

I’d love to hear what you think so please leave me a comment below.

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