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communication kit

My client said to me yesterday: “I think it’s me. I’m just too sensitive.”

She was seriously contemplating throwing in the towel. Too many sticky situations and unpleasant client relationships had taken their toll.

Have you ever wondered if this self-employment Thing just isn’t worth the emotional hassle?

Too many self-employed women endure unsatisfying client relationships or stay small in their business because they don’t know how to address certain situations without disappointing themselves or their clients. They struggle with how to communicate what they want because they worry they might offend someone or damage their reputation in some way.

Instead, they decide to suck it up and just get through it. They default  to martyrdom. And after a while, the resentment creeps in.

I don’t want you to suck it up and I definitely don’t want you opting out of self-employment because you think you’re too damn sensitive.

The problem isn’t your sensitivity. In fact, you’re the perfect amount of sensitive.

The problem is that your communication toolbox is missing a few important tools. It’s as simple as that.

That’s why we made THE COMMUNICATION KIT for you.

It’s a collaboration between me and the amazing Krista Smith and it was born out of our desire to bring to the forefront the skills we’ve been using successfully in our own businesses for years while supporting our clients.

But what is it exactly?

It’s a downloadable self-guided resource kit that includes six stand alone modules dedicated to the most common sticky situations we face in our business. We’ve included easy to follow frameworks, effective scripts, best practices, and practical applications for navigating those bumpy business relationships.

We think it’s the answer you’ve been waiting for. And it’s coming soon!

communication kitInterested in learning more? Please pop over to our Communication Kit Launch Page and leave your email. You’ll be the first to receive the details and special pricing.

Please Spread the Word

We’d LOVE for you to share this with your own tribe of supportive women entrepreneurs–heaven knows we could all use a hand addressing some of this icky stuff without getting derailed or depleted.

A few tweets to make it easy (and thank you!)

The problem isn’t your sensitivity. In fact, you’re the perfect amount of sensitive. via @JacMcNeil Tweet this!

How to get unstuck from sticky situations especially if you’re the sensitive type. via @JacMcNeil Tweet this!


Welcome to In Her Element, a series that shines a spotlight on some of the remarkable women entrepreneurs I get to work with. The purpose of this series is to demystify what happens in a Thought Partnership; share inspirational success stories; and to highlight tips and teaching points that might help other women entrepreneurs as they walk along their own path.


Meet the Alaskan Medevac Helicopter Pilot, Coach & TEDx Speaker: LORENA KNAPP!

Lorena is a medevac helicopter pilot and accountability coach. Helping people achieve their dreams has always been her personal go-go juice. First it was the students in her elementary school classroom, then the adults she taught to fly helicopters. But when she transitioned from teacher to helicopter pilot she had to overcome some major resistance – both internal (her inner critic) and external (people around her saying she couldn’t succeed). Her work as an accountability coach has expanded from mentoring female aviators around the world to working with all kinds of people who are ready to expand their comfort zone, make important changes, and live a bigger life.

When I first met Lorena I was totally ‘wowed’ — I mean come on– a female medevac helicopter pilot from Alaska? That’s pretty badass. Then, I watched her Tedx talk and felt completely inspired. This woman has a gift and a personal story that reaches far and wide. I loved the challenge of supporting her to build a business that expresses her creativity and heart even though she has a full-time job she LOVES and has no plans to leave it. People say we have the same time in the day as Beyonce. I say, we have the same time in the day as Lorena Knapp. So get your ass moving.

It has been an absolute delight to partner with Lorena and watch her business and brand evolve into a clear and powerful platform with an updated 1:1 and group offer. This inspiring woman claimed her point of view and stepped solidly into her zone of genius. Learn more about Lorena here.

Meet Lorena:

1. What were your top goals when you stepped into your Thought Partnership with Jac?

I’ve always had a passion for helping others achieve their dreams. It is my personal go-go juice this has been expressed in various ways throughout my life. First it was in my career as a teacher, then it was when I mentored others, and now it is with my dream job of flying a medevac helicopter pilot in Alaska.

Several years ago I had a life-changing experience that further crystallized the importance of not waiting until “someday” to pursue your dreams. (You can hear more about this in my TEDx talk).

Now not only do I get to fly over a landscape that is as stunning as a Planet Earth video, I help transport people to medical attention so they have more tomorrows. My job is great in that much like being a firefighter, I’m able to do other things while I’m at work as long I’m able to get the helicopter up and off the ground within ten minutes.

My side business as an accountability coach is incredibly rewarding and a creative outlet that helps provide balance to my highly technical job. It is also one more way for me to help people achieve their dreams and create their own “Big Life.”

I hired Jac to help me wade though my own overwhelm, get focused and streamline my business. I had been doing okay on my own but I was ready to take things to the next level. I know how a really great coach can help people move through their fear and limiting beliefs and achieve greater results with greater ease.

I have no intention of giving up my day job so I wanted to meld my side business to fit within my time constraints and the seasonal fluctuations in my flying schedule. I wanted to feel good about what I was doing and know I was doing it well.


2. Whenever we bring an outsider into the tender secrets of our business it can feel really vulnerable. When you hired Jac, what were you most worried about?

When I create something new, it feels fragile and unable to stand up to harsh criticism. My business was just over a year old and even with my skills as a navigator in the air, I often felt lost as an entrepreneur. I was worried that Jac wouldn’t understand my time constraints and would want me to do more. I didn’t want to “do” more, I wanted to work smarter and more strategically.

3. What impact did your work with Jac have in your business (and life)?  

Working with Jac helped me better understand myself and how I show up (and hide!) in relation to my business. Jac offered insight into how my personality type might excel at things while also struggle with others. She helped me understand that I will always have more ideas than time to implement the ideas which gives my inner critic an endless supply of material to berate me about.

Understanding my primary archetypes was enlightening and I had so much fun with the exercise that I shared it with my family and friends. This helped me customize my website copy to ensure I was attracting my “right people,” the people that I would best be able to help and enjoy working with the most.

I know people often look at my job as a medevac pilot and think, “wow she’s badass.” Don’t get my wrong, I love flying and even today when I watch another helicopter fly overhead I think, How freakin’ cool is it that I get to fly every day? but my “regular girl” archetype has me feel like I’m just a normal person. My regular girl helps me create a sense of “we’re in this together” with my clients while my ruler archetype has a lot of wisdom and experience to offer has me be a more effective coach.


4. What specifically did you achieve?

As a result of working with Jac I’ve completely redesigned my website in a way that resonates with me and my clients. She helped me accentuate what makes me different in regards to other coaches. To excel in my career, I’ve had to learn a lot about managing resistance (both internal and external). I’m able to share these insights along with an intuitive ability to assess how to help a client navigate their own obstacles to meeting their goals. We updated my group coaching, (Big Life Accountability Support Team) and one on one program (Big Life 1:1 Support Sessions) to highlight some of my specific strengths as a coach.

5. You’ve done incredible things in the last few months, what’s been your proudest moment?

Often when we look around online it is easy to compare ourselves to others and notice where we are coming up short. Jac helped me let go of comparing and create my own “conditions of enoughness” in relation to what I do for my business each today. As a result, the panicky feeling of overwhelm has left (okay, mostly left) and I’m able to feel more at ease. This is success.


6. Based on what you learned about yourself in our time together, what’s had the most impact for you? What ideas or concepts do you find yourself wanting to teach or share with others?

Each of us has an inner wisdom that can guide us (if we listen) to make choices that nurture and fulfill us. Stripping away the protective layers we create to hide and play safe allows others to really connect with who we are and gives others permission to be more fully themselves.

7. As our Thought Partnership comes to an end, what are the next challenges you’re facing in your business?

I’ve learned to see my business as constantly evolving and that things are never quite “finished” in relation to it. Where I am now is exactly the right spot at exactly the right time and there is know where to “get to.” Based on past results, I know I will be completely delighted and surprised by what develops in the future.


8. What worked for you about Jac’s approach?

Jac is adept at distilling what is on your mind into a concrete thought or actionable step. One of the things I love about working with Jac is they way she is able to blend the intuitive with the practical. Her prompting about “What feels right?” helped me tap into my own inner wisdom. She always comes from a place of what is best for the client, knowing that what works well for the client works well for her business.

9. What are your top tips for hiring a Thought Partner or Coach?

Make sure that you fit well together. The partnership should challenge you but feel fun and enjoyable all at the same time. I wasn’t sure I was ready for a coach when I first considered working with Jac but she kept bubbling up in my consciousness. I needed someone else who really got me and what I wanted to achieve and help me wade through my own overwhelm and figure out how to move forward.


Lorena is a medevac helicopter pilot and accountability coach. She helps others determine, implement, and accomplish the action steps needed to achieve their dreams. Her online coaching programs provide weekly support and guidance to tackle the limiting beliefs and resistance that prevents people from doing the things they’ve always wanted to do. You can follow her on Facebook and Twitter.

Let’s Connect in the Comments

Have you ever struggled with having two passions and wondered how you could give attention to both? What struck you about Lorena’s story? We’d love to hear from you in the comments!

Tweets Made Easy

Success story! Meet the Medevac Helicopter Pilot & Accountability Coach @bigstatebiglife via @JacMcNeil. Tweet this!


Welcome to In Her Element, a series that shines a spotlight on some of the remarkable women entrepreneurs I get to work with. The purpose of this series is to demystify what happens in a Thought Partnership; share inspirational success stories; and to highlight tips and teaching points that might help other women entrepreneurs as they walk along their own path.


Meet the Sugar Shift Queen: MICHELLE MACLEAN!

Michelle is a certified Wellness Coach and Nutrition Consultant on a mission to help you shift your relationship with sugar so you can change the course of your health and live the sweetest life possible. Michelle’s personal story has been an important influence in the development of her business and brand. A few years ago, the trajectory of her health was headed straight for diabetes. Today, her life is filled with a lot of other sweetness. Freedom. Lightness. Energy. Balanced emotions. No cravings. Pure, whole real foods. And her work now takes people on an 8-week transformation in how you think and feel about your body, about food and about sugar.

When I first met Michelle, I fell in love with her integrity. She is someone who walks her talk in every way. She knew she was making a difference for her clients but she was really run ragged in how she was operating her business. After a year of really hustling she was ready to differentiate her brand in the marketplace and define her key messaging and approach. What unfolded over the last four months has been a complete transformation.

It has been an absolute delight to partner with Michelle and watch her business and brand evolve into a clear and powerful platform with an amazing new signature service. This lovely woman claimed her point of view and stepped solidly into her zone of genius. Learn more about Michelle here.

This is Michelle:

1. What were your top goals when you stepped into your Thought Partnership with Jac?

My top goals were to:

1. Have offerings that come from an authentic place within me and serve a true need for my right people

2. Be on my way to implementing strategic, original, tiered programs and services

3. Initiate the process of a developing new website

4. Reach new audiences and build my list

5. Reduce overwhelm and learn to co-habitate better with my inner critic

2. Whenever we bring an outsider into the tender secrets of our business it can feel really vulnerable. When you hired Jac, what were you most worried about?

I was worried that the initial success I had in my business was coming to an end. My business felt like an apple tree. One that had been picked clean of the low hanging fruit during my first year and I was not sure where the next harvest of apples was going to come from.

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3. What impact did your work with Jac have in your business (and life)?

The initial self-discovery work with Jac helped me dig deep into my life experiences and draw out the lessons, learnings and my unique gifts. I believe this process enabled me to be open to seeing the next right steps for my business. I always felt like my right people would show up, and because of the work with Jac, I was able to see and identify them clearly. Jac’s support, encouragement and insight gave me the confidence and courage to step out of my comfort zone and take my business to the next level.

4. What specifically did you achieve?

I accomplished so much more than I ever dreamed we would together:

1. I refined my brand positioning so I could clearly differentiate myself (this included new key messaging and all new copy).

2. Developed and launched a gorgeous new website.

3. Made my television debut! (and they’ve invited me back!)

4. Grew my list by almost 50 percent.

5. Created and launched my brand new signature service called The 8-Week Sugar Shift (and registration is now open!)

Today, my business feels like an apple tree in full bloom all the time with lots of ripe juicy apples.

michelle smaller

5. Youve done incredible things in the last few months, whats been your proudest moment?

My proudest moment was being interviewed on Global TV. As a former PR and media relations gal, I spent time reacting to negative media converge, pitching corporate angles and securing media opportunities for executives. I always wanted to be in the background. Being in the spotlight was completely different for me and totally out of my comfort zone. I felt very proud that I mustered up the courage to overcome the fear, stand in my passion and truth, and believe that I could do it and do it well.


6. Based on what you learned about yourself in our time together, whats had the most impact for you?  What ideas or concepts do you find yourself wanting to teach or share with others?

I believe that we all need to do own own work first. Whether it’s in our business, our personal lives or our health. If we are truly wanting to make lasting change and reach new heights, it’s got to come from within, by going deep and listening to our hearts. And that there is no one-sized-fits-all approach or quick fixes if we want change to be sustainable. These concepts are integral to my approach to wellness coaching and nutrition consulting.

7. As your Thought Partnership comes to an end, what are the next challenges youre facing in your business?

In health and wellness, new information surfaces every day. Staying on top of the latest findings, research and trends is key to having a timely, relevant and effective practice. Staying fresh, current and connected to what my right people need is an ongoing challenge.

michelle 2

8. What worked for you about Jacs approach?

Jac is ferociously supportive, loving, and empowering. Knowing she was there in my corner with brilliant advice, counsel and mentorship gave me the strength, motivation, inspiration and belief in myself to dig deep and take the leap. She helped me make peace with my inner gremlins, kept it simple, cut through the clutter of overwhelm and kept me on track.

9. What are your top tips for hiring a Thought Partner or Coach?

I decided to hire Jac because I got to the end of last year and was at a complete standstill in business planning for this year. I just couldn’t do it alone anymore. I was tired of throwing spaghetti at the wall to see what would stick. I needed a partner who was focussed solely on bringing my unique gifts into my business. Hiring a coach was life changing. I always knew when I was ready it would be Jac. I didn’t really entertain other options. For me there has to be a personal connection, someone you trust, someone who has been there and done their own work. I respect and admired Jac’s integrity, warmth, realness, and fierce belief in her clients.

Jac helped me bring the Sugar Shift to life and Im thrilled to be sharing this transformative, step-by step program with women who are struggling with the negative impacts of sugar. If you’re curious, you can check out my signtaure program right here.


Michelle MacLean is a certified Wellness Coach and Nutrition Consultant on a mission to help you shift your relationship with sugar so you can change the course of your health and live the sweetest life possible. You can follow her on Facebook, Twitter, and Pinterest or check out her new Sugar Shift program here. 

Join us in the Comments!

In what ways can you relate to Michelle’s journey? What stands out to you? We’d love to hear from you.

Tweets Made Easy:

Check out @JacMcNeil ‘s Thought Partnership with the creator of The Sugar Shift @MMHealthCoach! Tweet this!

Is your initial biz success coming to an end? Read @MMHealthCoach’s story in brand positioning via @JacMcNeil. Tweet this!


This is a guest post by Abby Kerr Founder and Creative Director of The Voice Bureau which focuses on brand voice development for values-based business.


You need to write sales copy but you have zero professional copywriting experience.

You’re transitioning your business from offline to online only (or online mostly). You know how to sell effectively to the Right People in person through a no-pressure sales conversation, but when it comes time to translate that acumen on to the page, you choke up.

Sound familiar?

Sister, you are not alone.

Even though writing is a gift of mine, I, too, struggled with writing sales copy for the first couple years of my online-only business. I used to own a brick and mortar retail store and had no trouble selling high end gifts, home furnishings, jewelry, and apparel to my in-person customers.

Whenever I’d try to write a sales page for my copywriting or brand consulting services, I’d slip into a voice that felt about 90 degrees off from my usual conversational speaking voice. My ‘sales voice’ felt slicker than it needed to be, snazzier, and lacking the confident, ease, elegance, and wit I knew suffused the rest of my site copy.

It took several years and lots of practice writing both for myself and for paying clients before I fully stepped in to writing sales copy in a way that worked well for me and my Right People. But I got there. And I’m getting there still, growing and learning more with every sales page I write.

If you need to write good sales copy for your offers, programs, events, or services, but you have zero professional copywriting experience and are feeling intimidated and twisted up about selling through the written word, this post is for you.

First, the truth: It’s not possible to become a great copywriter overnight. It’s just not. Great practitioners and creatives are never made overnight, even when there’s a high level of talent present and mucho desire.

But you CAN learn to write good (and better) sales copy for your own offers in a short amount of time. And you can write great (and better) sales copy over time as you practice these techniques offer after offer, page after page, and observe what other sales page writers are doing well.

Here are my best tips for writing good sales copy when you have zero professional copywriting experience:


Assume that this one person is really ready for and desirous of the offer you’re making. Yes, we all have to overcome objections  and address some ambivalence in our sales copy, but you should never approach writing copy as if you’re sitting down to sell to an adversary or a naysayer. NOTE: There is a time to understand what the naysayers would think and say when you’re outlining your ideas for your sales page, and we’ll go over that in my new sales page-writing course.

Write your sales page for your particular Right Person client or customer who is full of high hopes, positive expectations, and a shining degree of enthusiasm for what you’re offering. And make sure this Right Person you’re writing for is perfectly wired and prepared to receive the full value your offer encompasses.


Features are what the offer has, includes, or does. Benefits are what the buyer gets, receives, or experiences, as a result of the features.

It’s tempting when writing descriptive sales copy to go feature-crazy, bulleting out what’s included and adding a dozen high value bonuses to pad the core offer. But here’s the weird truth: often people will buy something without totally understanding what it is if they’re convinced they know what they’ll get or experience, in terms of enhancing their life or self-image.

Case in point: my partner and I just signed a two-year lease on a townhome we’d never seen in a community outside of Seattle we’d never been to. I know.  Although the online photos were not so flattering and we hadn’t a clue what the neighborhood was like, we knew the following: that we’d be living in proximity to a safe, pretty, interesting community; that the home was animal friendly with a fenced backyard; that the property had a good price-to-perceived value ratio, and finally (a perk I couldn’t overlook), the place has a “garden soaking tub.” Proximity to a desirable community, animal friendly, price-to-value ratio, garden soaking tub: all features.

Here are the benefits we saw that really sold us:

Feature: Proximity to good community —> Benefit: Good “quality of life,” illusion of safety, prestige factor

Feature: Animal friendly with fenced backyard —> Benefit: Safety for our beloved furry kids

Feature: Price-to-value ratio —> Benefit: Perception of getting more for our money than we might elsewhere

Feature: Garden soaking tub —> Benefit: Relaxation, ability to warm up on chilly Seattle evenings, and (for me, as a Pisces) immersion in water for ultimate creative inspiration


You’ve probably heard this advice a lot when it comes to writing online copy, and that’s because it’s true. The best sales copy has an informal, relaxed tone and style (even when selling B2B or to fellow professionals), varies its sentence structure, length, and rhythm, and mimics the flow of everyday conversation in that it subconsciously allows for the reader’s mental pauses, need for white space and thinking time, and arising of questions.

In general, most non-professional copywriters could stand to be a LOT more casual and informal in their sales copy. No need for fancy words, stiffness, or laboriously constructed sentences. It’s more important to communicate plainspoken integrity and approachable relability than it is to project an unusually high intelligence.


This is the part of writing your own sales copy that is both art and science. Every good sales page strikes a balance between (A) getting to the point with clarity and (B) building relationship, rapport, and recognition, based on what type of buyer your Right Person is. The balance of brass tracks-to-story is also influenced by why your particular Right Person is drawn to your offer.

The suggestion here is to learn to edit your own copy so that it reads clean, straight up, and to the point.

And also to learn how to frame your own experiences with life, business, health, clients and customers, family, relationships, personal development, leadership, what have you, into compelling stories other people can see themselves in.

Let’s Hang Out in the Comments

I would LOVE to hear about your own sales page-writing experiences. What feels like it comes easily to you when you write to sell? What successes have you noticed? What’s been challenging? What continues to mystify you? I’ll be hanging out in the comments and look forward to meeting and conversing with you.

Note from Jac: I’m thrilled to be an affiliate for Abby’s course: Writing the Conversational Sales Page - registration is open and the course begins September 8th. If there’s one popular area of “stall-out” for the women I work with, it’s around writing a sales page with confidence. Abby’s courses are always professional, the content is top-shelf and the community vibe is welcoming and safe. I say go for it! xo

Tweets Made Easy!

  • How to Write Your Sales Copy with Zero Copywriting Experience by @AbbyKerr. Tweet this!
  • Confused about features vs/ benefits when writing your sales page? Read these great tips by @AbbyKerr. Tweet this!

This is a guest post by Tanya Geisler – a certified Life and Business Coach (CPCC, ACC), TEDxWomen speaker, and writer – who teaches women how to step into their starring roles, own their authority, and overcome the Impostor Complex in their life, in their work, and in their life’s work.



I’ll never forget the day it was “named”.

It was June 24th 2009, and there she was. In fabulous heels, piercing eyes, dreadlocks, glorious heart and her breathy voice.

Danielle LaPorte.

Talking about her days at the future-studies think tank.

Talking about her days at the head of a lifestyle media company.

Talking about hustling.

Talking about fabulous heels.

Talking about magnetic authenticity.

We were nodding along, spines tingling from the lightning rods of her white hot truth.

And then she named IT: “There were times when I felt like an Impostor.”

Holy hell.

There it was.

That feeling. THAT FEELING.

That just-a-matter-of-time-before-they-find-out-that-I’m-a-fake feeling.
That this-success-isn’t-going-to-last-because-it’s-not-real feeling.
That I-just-got-lucky-that-one-time feeling.


I knew that feeling so well, I’d experienced it THREE TIMES in the 90 minutes leading up to her taking the stage.

When I picked up my coach colleague in my car to head to the event (would she find out that I wasn’t as powerful a coach as she’d heard?)
When I parked by my old high school just next to the venue, and remembered how surprised that I’d won a student council election by a landslide (surely a vote recount was in order?)
When I met other women entrepreneurs before D’Love (that’s what I call her) took the stage, (will they call me out for not belonging?)

But then, these words:

“There were times when I felt like an Impostor.”

And in that moment, my heart lit up and I’m pretty sure I heard angels sing.
It had a name.


Sidebar: I entertain the possibility that I’d heard the “Impostor Complex” before that day, but resonance doesn’t work like that. We hear what we need to hear when we need to hear it. And THAT was the day I needed to hear it.

So yeah, it had a name.

And the moment I knew it’s name, I knew two more things:

1) that if it had a name, then it was “normal” to experience (y’know, the whole “you’ve gotta name it to tame it”)
2) that I was in exquisite company.

Inadvertently, I spent the next couple of years immersed in the observation of the Impostor Complex. I say ‘inadvertently’ because it’s not like I devoted my days to studying everything I could on the topic (though I did read much of what the clinical psychologists who first coined the term, Pauline Clance and Suzanne Imes, had to say).

No, I mostly just couldn’t unsee it in my clients and myself.

Seeing the costs of believing its lies. And the costs show up in a myriad of ways:

• Not communicating with our audience.
• Not launching.
• Not owning our authority.
• Not saying yes to opportunities.
• Not asking for help.
• Not reaching out to influencers.
• Not taking the stage.

On the flip side, I’ve seen and attribute much of the success that my clients and I have enjoyed to finding ways to overcome the Impostor Complex…once we see the lies for what they are.

I now see the Impostor Complex as a (totally fictitious) family member that shows up at gatherings telling ridiculously outlandish tall tales. And once you stop believing his lies, you can just enjoy him from a place of pure entertainment. What will he come up with next?

Because the best news about the Impostor Complex is this:

If you experience the Impostor Complex, then you are a high-functioning, high achieving Super Star who strongly values integrity, mastery and excellence.

Every time you strive for the next rung, it’s gonna show up, harping on with its lies. And the sooner we see its lies for what they are, the sooner we can get on with sharing our excellence in the most meaningful and delicious way. Knowing that we are in excellent company . . . each others’.

Grab Tanya’s super quick and very powerful ’12 Lies of the Impostor Complex (and One Truth)‘ right here

Over to you . . .

In what ways has the imposter complex shown up in your life and business? Tanya and I would love to hear from you.

Please Share!

Revealing the Lies of the Imposter Complex by @TanyaGeisler via @jacmcneil. Tweet this!

If you enjoyed this post please pass it on. (A BIG thank you for doing so! xo)



Welcome to In Her Element, my new series that shines a spotlight on some of the remarkable women entrepreneurs I get to work with. The purpose of this series is to demystify what happens in a Thought Partnership; share inspirational success stories; and to highlight tips and teaching points that might help other women entrepreneurs as they walk along their own path.


Meet the cake-makin’, Harley drivin’, Mama of two: SHAUNA AUSTIN!

Shauna is a cake artist and the owner of City Girl Cakes in Dartmouth, Nova Scotia. If you have a big reason to celebrate you can count her in! Shauna loves to break conventional cake rules and create stunning showpieces guaranteed to make people smile. She’s a master of fabulously sweet, edible art. Her online gallery shows off a wide range of styles from delicately feminine to modern edge to over-the-top hilarious. She’s the cake boss of the Canadian East Coast.

When I first met Shauna I was completely struck by her raw talent. She walks into her “cake cave” with a spark of an idea and she walks out with a masterpiece that absolutely delights her clients. I’m so impressed with how Shauna stayed the course and turned what was initially a hobbiest attitude into a full-time successful and sought after business. And she did it by showing up completely as herself. Nothing put on or fake about her (you’ll see that in the interview!)

It has been an absolute pleasure to partner with Shauna as she moved from hobbiest to badass business owner. This quiet rebel claimed her point of view and stepped solidly into her zone of genius. Learn more about Shauna here.

This is Shauna:

1. What were your top goals when you stepped into your Thought Partnership with Jac?

When I met Jac, I was feeling lost in my business and alone as a solopreneur. I wanted my business to have a life of its own, but one that was deeply connected to my values (which I still had to identify, so that became a goal) and that reflected my personality and not some generic brand. I also wanted to get out of the “oh, it’s just a hobby” mindset.


2. Whenever we bring an outsider into the tender secrets of our business it can feel really vulnerable. When you hired Jac, what were you most worried about?

I was so worried that I wouldn’t be able to communicate effectively. Sometimes, I don’t feel like an adult in an adult world. In a room full of women entrepreneurs, I often feel like a shy teenager who’s just hanging out. I had a lot of jumbled thoughts in my head and would just randomly spit them out. Jac is a master (yes, a MASTER!) at listening and would take everything that I’d said and sum it up in a neat little phrase, “so, what I’m hearing is….” And she always hit the mark. I remember responding (in a loud voice), “Yes! Oh my god, how did you do that? How did you take everything that I just said and send it back to me in a way that makes sense?”

1_1Cakes_working file4-003

3. What impact did your work with Jac have in your business (and life)?

My work with Jac was a game changer for me, both personally and for my business. The two are practically intertwined. There’s a lot of my personality in my business now. I started as a girl who had a knack for cake design, but when asked what I did for a living, I’d just say, “I make cakes.” I’ve always been the one who never sought the spotlight but just wanted to fit in with people, so most of my life was spent hiding a lot of my personality.

With Jac’s help, I identified my values and my beliefs. I am who I am and that person is freakin’ awesome (even if she does drop F-bombs. A lot). My confidence level soared and I signed up for things that I’ve always wanted to do (voice lessons, dodge ball, and now aerial silks!). And the best thing I have ever done for myself: I bought a Harley Davidson motorcycle. Badass.

I don’t think any of this would have happened had I not identified and developed my values and beliefs with Jac. It was, for me, the key to everything else. As a result, I revamped my website and logo from the fluffy pink/brown to a bolder black and gold and updated my copy to better reflect my business. I am now able to proudly articulate why I’m in this business and what I have to offer.


Jeff Cooke Photography

4. What specifically did you achieve?

The biggest outcome was a complete revamp of my website and logo. When I started my business, I chose the fluffy pink/brown style that I felt would be popular or most accepted by others. It was safe. It was common. I am not safe – I’m a quiet rebel. I like things a little edgy. This feels right to me now.

I learned how to introduce myself without feeling like an idiot. Haha.

I also learned how to tell my inner critic (that nasty voice in my head with a Southern drawl), to take a hike. I learned how to take emotion out of the equation and look at the facts.


4. You worked really hard in our time together, what was your proudest moment? What’s been your proudest moment since then?

I loved that one morning when we’d gotten through the identifying my values exercise and I read the list and I was like, fuck, yeah. This is me. And since then, I’m proud to be living by those values – especially when making decisions in my business.


5. Based on what you learned about yourself in our time together, what’s stuck for you? What do you keep coming back to?

I absolutely loved learning about archetypes and identifying mine. It helped me set the tone for my business and focus in on the important things. It’s probably what I come back to the most. I continue to check in with both my archetypes and values once in a while to see if I’m staying true to them. I also come back to our “right client” discussions.

1_Cakes_working file4-019

6. What are the current challenges you’re facing in your business?

With my business, there’s a busy season and a not so busy season. My current challenge is not panicking when it’s my not so busy season (things like, “shit, do I need a job? Where’s my resume? I don’t even know how to write a resume anymore”. It hasn’t been updated in 7 years! *insert sobbing call to Dad*).

This past winter (in a panic), I tried to launch several different ideas, spent a lot of money I didn’t have, and strayed from the core essence of my business. I let fear lead the way when I should have rationally looked at my books and realized that this is okay and focused on other things like practicing my skills, or marketing… or just enjoying a little tiny bit of downtime.

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7. What worked for you about Jac’s approach?

Everything! Jac is the kindest soul. And she shoots (kindly) from the hip – and that is what you need when you’re looking for answers. She is caring, empathetic, intelligent, an amazing communicator, and funny. Sometimes you have to dig deep within yourself to get to where you want to be. She never left my side for a minute while I was struggling to find my answers.


Jeff Cooke Photography

8. What are your top tips for hiring a Thought Partner or Coach?

Good question. I hired Jac based mostly on her blog. I loved her writing style.  Her content was excellent and it wasn’t cut and paste from some self-help book or completely technical jargon. I clearly heard her voice when I was reading, and I immediately knew she was someone I could trust, connect with, and work with. I actually also hired my current personal trainer based on the same – read and loved her blog posts. And both hires have been the best decisions I’ve ever made! So, top tip: read their website or blog posts and see how it feels to you.


Shauna Austin is a cake artist and the owner of City Girl Cakes a boutique style cake company in Dartmouth, Nova Scotia. She’s a master of fabulously sweet, edible art and stunning showpieces that make people smile. You can follow her on Facebook Twitter and Instagram . Or check out her cake gallery right here.

Over To You!

In what ways can you relate to Shauna’s journey? What stands out to you? Ever wanna drive a Harley? We’d love to hear from you.

If you enjoyed this post, please share.

“I am not safe – I’m a quiet rebel. I like things a little edgy.” Success story with @CityGirlCakes via @JacMcNeil. Tweet this!

Check out @JacMcNeil ‘s Thought Partnership with Nova Scotia’s Cake Boss @CityGirlCakes. Tweet this!




When I hung my shingle as a CPCC (certified professional co-active coach) eight years ago, the title alone was disruptive enough to differentiate myself as an entrepreneur. I networked in person and handed out business cards and free sample sessions like candy. I was incredibly proud of my post-card style website and cut-n-paste generic copy.

I was living the dream.

I fuelled my non-niche-y business with will power and optimism (two INFP traits that have taken me far in life and biz). I happily coached a range of clients and I never lost a wink of sleep over blogging, marketing or social media. Seriously, those were the days when all you had to do was show up in person, be you, get hired.

Old school worked for me until the day it didn’t.

It felt like I woke up one morning to a world that was flooded with coaches and consultants who called themselves coaches. I wasn’t part of an elite group anymore. My once unique profession had become the greener pasture for the unhappy employed folks who longed for an escape.

I mean, of course it did. This work is utterly transformational. Who wouldn’t want to be a part of it?

But the realization that I was now adrift in a sea-of-same was a moment of awakening.

My eyes opened wide to the fact that I had no answers for questions like: What makes me unique? What’s my niche? Who are my ideal clients? Oh my God, Jac, just freaking pick something. I’d spin and I’d spin and I’d spin some more.

I didn’t have any answers for a very long time.

Now enter realization number two: a flooded market meant quality assurance took a hit. With anyone and everyone calling themselves a “coach” the public rightfully became skeptical. (Life) coaching took a dive. In some circles it was even made fun of.

In order for my business to survive and thrive, I had to figure out my point of differentiation and I had to work extra hard on credibility so that I stood clearly apart from those who were out of integrity.

Note: my point here isn’t that you have to have letters after your name to be effective or in integrity; my point is that some people misrepresent themselves, don’t get good results and taint the pool for everyone else who strives for excellence and professionalism. It happens in every profession.

Our job isn’t to control what everyone else is up to, our job is to keep our eyes in our own lane of truth and move forward from there.

Brand positioning and zone of genius work has been my greatest growing edge since I’ve become an entrepreneur–so I’m not the least bit surprised that this is also the greatest growing edge for most of my clients. The old adage: we teach what we need to learn rings true for me here. (Add in ‘finding my courage’ and ‘being a leader’ and we’ve got my teaching career just about covered.)

Based on my own methodology and best practices in brand positioning, I’m sharing six strategies that can help you strengthen your brand’s position in the marketplace.

I invite you to read through these strategies and explore what you know right now.

Note any gaps or fuzzy areas and pick one or two places to spend time getting clear. These strategies aren’t necessarily easy, but they’re worth exploring as a starting point. Circle back to these strategies every 3-6 months and notice what’s become clearer.

6 Strategies for Better Brand Positioning:

No. 1:  Perception is everything.

It doesn’t matter what you think your brand’s position is in the marketplace it matters what your right person’s perception is. Perceptions are formed from working with you plus the sum of all the ways your business communicates. How is your business being perceived? Intend to move away from assumptions and consider doing research within your community. Invaluable, really.

No. 2: Readiness matters.

When it comes to clarifying who your right people are, forget about demographics, instead ask yourself: what specifically makes someone ready for my offer? This is a clarifying first step in understanding what makes someone your right person.

No. 3: Bottom line the benefits.

What’s the bottom, bottom line of what your business does? Think tangible outcomes and functional results. What could you say that would eliminate confusion?

No. 4: Focus on desire.

What underlying desire(s) does your business address? How does your client feel because of having worked with you? Think about the emotional take-aways your clients experience, these are intangible but extremely important.

No. 5: Be evidence based.

What’s the proof that you can do what you say you can do? Credibility is built on evidence. What reasons do your right people have to believe you can achieve the results you promise? What are their reasons to believe?

No. 6: Stay in your own lane.

Once you establish what your zone of genius is within your business, notice the boundaries that contain this zone. How will you decide what’s in or out of scope for your business? Stepping outside of your lane can sometimes impact your credibility. It’s ok not to be everything to everyone and refer on.


If what you really need is dedicated time for you and your business – and a strategic ally who will make that time count please check out my Thought Partnerships.

Over to you!

What are you learning about brand positioning? What questions have helped you get clear?

Please share.

6 Strategies to Better Brand Positioning via @jacmcneil. Tweet this!

Let go of what others are up to; keep your eyes in your own lane of truth and move forward from there. Tweet this!


Welcome to the That’s What She Said interviews –an exciting series to learn about the woman behind the business. You’ll be meeting amazing women who are sharing their gifts with the world through their work. These are the people who inspire me with their creativity, heart and tenacity.

I want you to know them too.

AK-TWSSMeet Abby Kerr:

Abby Kerr is the Founder and Creative Director of The Voice Bureau which offers brand voice development and copywriting to values-based solo and small business owners. She’s created the popular Voice Values paradigm as well as a suite of amazing online courses like The E-Letter Atelier, Write Your Authentic About Page, and On Being an INFJ Business Owner.

One of my favourite questions in this series is: “what are the three most important decisions you’ve made in your business so far?”I know for sure that hiring Abby Kerr in June of 2010 was definitely one of mine. At that time, I was new to the online world and my copy-writing-confidence was embarrassingly low. Abby helped me to create a conversation that was compelling, inviting and genuine for my right people–she even helped me figure out who my right people were. Since then, Abby has continued to be one of my favourite online teachers bringing a smart and original approach to business and delivering her offerings in an elegant, detailed design. She’s definitely someone you want to be following!

It’s a true joy to share my beautiful and dear friend, Abby, with all of you.

That’s What She Said:

1. I encourage women to build their business by being in their element.  What’s your element?

My element is voice: listening to it deeply, understanding what influences a person’s word choice and tone, articulating the stylistic features that make it what it is, understanding where they’re wanting to enter the important conversation. And also crafting a voice for a non-human thing with strong human influence — a business.

Abby Kerr

2. What does self-leadership mean to you? In what ways has it played a role in your business?

I love the term ‘self-leadership.’ To me, it means really looking out for myself as a whole person, not just as a thinker or a marketer or an artist or an earner. It means taking as great care of myself as I would take care of another person I deeply love. Learning to lead myself in my own work has helped me fine tune when things weren’t going so well. It’s helped me learn to rest, not to push so much. It’s helped me to find the through-line of my own passions and interests and follow that into a profitable business model that truly delights me.

3. From your early twenties to today, how has your relationship with yourself changed?

I am endlessly more self-loving and self-forgiving than I was in my early twenties. At that time in my life, I was trying to figure out what I wanted to do for my life’s work, knowing only that I loved to read, write, and create systems from the ground up. I was extremely hard on myself and didn’t give myself much space to mess up. And I had a lot of numbing techniques in effect for those times when I really wanted to get off my own case, but couldn’t find a nourishing way to do it. My early twenties weren’t the happiest time in my life, and I can definitely say that my right now is one of my happiest seasons of life so far. Since then, I’ve learned (and I’ve only recently stopped thinking that this sounds really cheesy) that loving and taking great care of myself — emotionally, psychologically, and physically — is the start of everything good in my life.


4. What are the three most important decisions you’ve made in your business so far?

1. Switching to an agency model (I started out as a freelancer).

2.  Committing to publishing great content on a regular basis, including on my blog, via my e-letter, and on social media. I keep no set schedule, just feel my way into whatever rhythm works for me on a daily and weekly basis. Showing up is the important thing.

3. Only working with people whose work and perspectives I am unduly excited about. When you start to get some traction online, you start to get offers to partner up with people, to contribute to their project, to collaborate. I’ve chosen my collaborations very selectively and have no regrets. And I’m going to keep operating like that!


 5. What disappointment has given you the greatest gift?

My greatest business disappoint so far was finding out that an influential business teacher I admired had been consistently out of integrity for a long time, both in who she presented herself to be and in how she worked with clients. The gift in that situation was realizing that I am my own best business advisor and that if something feels ‘off,’ to trust that feeling, no matter whose mouth it’s coming out of.


6. What do you wish you had known when you first began your business?

To offer smaller slices of my work inside my offers, instead of offering the whole enchilada in one client engagement. My earliest service roster (pre-Voice Bureau, back when I was a freelance copywriter and doing branding and marketing consulting) was so comprehensive. Looking back, I could see I was headed in the right direction and my intention was in the right place, but I was thinking too holistically. I learned later on that smaller, more honed offerings with a strong point of view convert better.


7. What’s in your “biz tool kit” that you use every day?

My team and I use Asana and I for lightweight, cloud-based project management. And I pretty much run my whole business on Google Docs. I also listen to podcasts for inspiration and learning. Grace Bonney’s (from Design Sponge) After the Jump is one of my favorites. So is Tara Brach’s podcast, which is focused on meditation and mindfulness.

8. If you had $10,000 to spend on your business right now, how would you use the money?

I’d set up a really robust and beautiful membership site to host a future offering I have in mind. I don’t think such a thing requires $10K, but I haven’t even begun to start researching options yet.


9. What is your six word business memoir? (Adapted from Smith Magazine’s Six Word memoirs from Writers Famous and Obscure)

Owning her voice and teaching attunement. Tweet this!

10. What are you most committed to these days?

Peace of mind and peace in my body. I went through a very stressful time a few years back and it caused a big hit to my adrenals. I’ve been in emotional and physical recovery for the past year or so, being very gentle and kind to myself. My life doesn’t look like a zen retreat, that’s for sure, but I am learning to make kinder choices at every available opportunity.


A Special Give-Away!

Abby is generously gifting one lucky blog commenter with a free seat in her new course: The E-Letter Atelier! This is a distinctive, personalized online workshop for solo and small business owners who want to craft a wonderful e-newsletter from concept to content — one that works for their business’s goals and serves their Right People. Six weeks, audios plus written materials, and a private Facebook group where participants will interact with Abby and their peers.

The winner of the draw for a free seat in Abby Kerr’s  E-Letter Atelier is  Joey Clifton from Sustainable You– Congratulations Joey!!

***I’m so behind this course and what it can do for the growth of your business that I’m honoured to be an affiliate.

Abby Kerr is Creative Director of The Voice Bureau, which offers brand voice development and copywriting to values-based solo and small business owners. She’s the creator of the Voice Values paradigm for branding. She lives in the wine country of Washington State with her partner and their two French Bulldog-Boston Terrier mixes. She loves to cook, read contemporary fiction, and collect character details and bits of dialogue for her own short stories in her iPhone’s Notes app.

You can follow Abby on Twitter, Facebook and Pinterest.

Over To You

What questions do you have for Abby on brand voice, voice values or on thriving as a woman entrepreneur? We’d love to hear from you.

Please share!

Go behind the business in this exclusive with The Voice Bureau’s Creative Director @AbbyKerr! Tweet this!

“Showing up is the important thing.” Plus more brilliant insights in this behind-the-scenes interview with @AbbyKerr. Tweet this!





Welcome to In Her Element, my new series that shines a spotlight on some of the remarkable women entrepreneurs I get to work with. The purpose of this series is to demystify what happens in a Thought Partnership; share inspirational success stories; and to highlight tips and teaching points that might help other women entrepreneurs as they walk along their own path.

In Her Element - Suzanne D-01-01

First-up, meet the rebellious and amazing Suzanne Digre.

Suzanne is a motivator and mentor for women lifters and as a Certified Personal Trainer she helps men and women rock confidence in the weight room while building smokin’ hot physiques. Her online coaching programs help women break through to their untapped potential while increasing their knowledge and confidence for a lifetime. Suzanne also trains clients in the Denver area and has been lifting weights herself for over 15 years. She’s written over 200 articles about strength training, nutrition, wellness, and owning your power in the weight room and beyond.

When Suzanne first reached out to work with me, I fell in love with her incredibly cool approach to helping women find inner strength by becoming physically strong. This woman is no ordinary personal trainer. She’s developed a depth of knowledge and a unique methodology that’s about achieving inside out results. (Plus, her own dedication in the weight room just wows me–did you see those arms?!)

It has been an absolute pleasure to partner with Suzanne through the launch of her new site complete with two new programs and a more strategically positioned business that highlights her specific zone of genius. Learn more about Suzanne here.

This is Suzanne:

1. What were your top goals when you stepped into your Thought Partnership with Jac?

I wanted to expand into online group training and finally provide a community for my clients. I also wanted to know how to move my business forward in a structured, steady fashion instead of feeling stuck. And, I wanted to know how to attract the right clients – but I still needed to figure out who those people were!

2. Whenever we bring an outsider into the tender secrets of our business it can feel really vulnerable. When you hired Jac, what were you most concerned about?

I was a little anxious that I wouldn’t get enough out of the coaching to impact my income, but that was mostly a fear around my own abilities. I was afraid coaching would reveal that I wasn’t actually a good entrepreneur after all – clearly a symptom of feeling like an “imposter.


3. What impact did your work with Jac have in your business (and life)?

The impact has literally been life changing. I’ve gained incredible confidence in everything I do with my business and clients. Jac helped validate that who I am is integral to my brand and who my right clients are. There’s an incredible validation that takes place and it freed me to be a beacon for my right clients instead of doubting my own intuition about who I could best help.

As a result of my increased confidence and clarification about my brand, I’m more confident interacting with important people in my industry, new and prospective clients, and large groups of clients. I get out there and market my services instead of hiding and holding back. I’m a leader, negotiator, and businesswoman now instead of just a coach.

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4. What specifically did you achieve?

1. Within three months I’d started three online training groups with a total of 84 clients.

2. I oversaw the redesign of my web site, which now more fully reflects my message and who I help.

3. I was also able to articulate and differentiate my services so that potential clients could clearly understand which one is best for them.

4. I also surveyed my followers to get a more accurate picture of what they wanted to see from me and it helped me create my training groups.

5. I learned how to quit procrastinating and take tangible action in my business; I learned the difference between my inner critic and reality; and I learned to trust my instincts. I’d been spinning my wheels for so long without a plan or real confidence. With Jac’s help I broke through mental barriers that allowed me to move forward, and now I can’t be stopped!

5. You’ve done incredible things in the last few months, what’s been your proudest moment?

Launching online training groups was huge for me. I’ve worked harder in the last four months than I have in the past year! I think my proudest moment was launching Fierce Definition, the online training group I created on my own web site. I was completely uncertain how much interest there’d be in such a group, but I always knew deep inside that there were lots of women out there who couldn’t quite get the muscle definition they wanted. The survey I posted for my followers was key in identifying the desires out there, and I learned that I don’t have to meet them all – just the ones that are in my zone of genius. This is a huge relief. Now, when my right people find my web site, they say “Wow, you’re exactly what I was looking for!”

suzanne digre 2

6. Based on what you’ve learned about yourself (all that wonderful inner work!) over the last few months, what do you find yourself wanting to share with others?

In order to set your business up for success, you must find what makes you feel passionate. You have your own zone of genius and THAT is what people need from you. You don’t have to be everything to everyone and it’s ok if some people don’t dig you. Let those people go and get a laser-like focus on the people you CAN help the most.


7. As your Thought Partnership comes to an end, what are the next challenges you’re facing in your business?

I’ll need to continue what I’ve been doing without becoming complacent and hiding out again. When you have a small business you’re always in marketing mode in some form or another, even if it’s just content marketing. Got to stay fierce and focused!

8. What are your top tips for hiring a Thought Partner or Coach?

Right away I could see that Jac had my best interests at heart. She showed me that my authentic self was my best self, and she models that through her own authenticity. Jac makes the process seamless because she’s also looking for right clients. It’s critical that you click with your coach so that you can allow yourself to feel vulnerable yet safe. Get referrals from people who’ve seen results.


Suzanne Digre is a writer, group fitness coach, and 1:1 training consultant who mentors women lifters in achieving more muscle definition, strength, and health for life. You can follow her on Twitter and Facebook. Or check out her fabulous online training programs for women who want to own it in the weight room and beyond.

Over To You!

In what ways can you relate to Suzanne’s journey? What stands out to you? We’d love to hear from you.

If you enjoyed this post, please share.

You don’t have to be everything to everyone, it’s ok if some people don’t dig you. Success story with @WorkoutNirvana via @JacMcNeil. Tweet this!

Check out @JacMcNeil ‘s Thought Partnership with the rebellious and amazing @WorkoutNirvana! Tweet this!



thoughtpartnerships12thFebSeveral months ago I hit a speed bump in my business. I had grown aware that my work had evolved significantly over the past couple of years and that using the term “coach” to describe my role didn’t feel accurate anymore. Neither did mentor, teacher, or consultant. Instead, my work had developed into a seamless blend of all of these skill-sets together.

For months I sat with the question: what do I call myself now?

But instead of getting frustrated, I decided that the right words would show themselves to me eventually and I kept moving forward doing the work that I loved. Not letting myself get side-tracked or waiting for the right words before moving ahead. I had done that before you know–waited and waited –and it hadn’t served me well.

Then, on one wintery day in January one of my dearest clients used the term “Thought Partner” in our session and my whole body thrummed. Has that ever happened to you? It felt like a deep cellular yesssssss– a homecoming of sorts. So I sat straight up in my chair and with all of the confidence I could muster I reached out to claim that title for myself.

What a gift those words have been. (thank you, Susan!)

It’s high time I share with you what a Thought Partner means to me in my business, and how those two little words have shifted everything.

In an article by Rania Anderson in Forbes, a Thought Partner is described as someone who:

  1. Challenges your thinking.
  2. Causes you to modify or change your paradigms, assumptions or actions
  3. Has information or a way of thinking that provokes you to innovate or otherwise leads to value creation in your business, career or life.

I agree and . . . I’ll also add that my thought partnerships:

  1. Are built on highly confidential relationships
  2. Value and leverage female strengths and preferences in business
  3. Focus equally on inner and outer transformation–we measure both.

You might be wondering how a thought partnership is different from a traditional coaching relationship?

I see coaching as a very specific skill-set designed to access the client’s own wisdom and to help them stay accountable for the things they say are important to them. The client always chooses the agenda and the coach stays objective and tends not to share her opinion or business experience (answers come from the client).

A thought partner will leverage her client’s wisdom but she will also freely share her own wisdom and experience. The client will always remain the expert in her own life and business but the expectation is that she can move forward faster, more strategically, and with less self-sabotage by utilizing the experience and support of her thought partner.

The differences are subtle but significant for me and my clients.

This shift has allowed me to be bolder with business strategy, share my natural affinity for teaching, offer honest and tougher insights and deliver it all with deep empathy.

When it comes down to investing in our business we need to be discerning about how someone or some course can really help us. None of us have endless amounts of money to throw around.

So it makes sense to ask how a Thought Partnership could increase your bottom line.

Here are three ways my clients consistently report that our work together has directly affected their bottom line:

1.  No more lone wolf.

The power is in the relationship. My partnerships help women thrive by positioning their business around their zone of genius. We achieve this together because the partnership is a real partnership–we design an alliance, agree to actions and outcomes, we define our roles and we come together as equals. We both bring the magic. I contribute my unique methodology, perceptive insights and strong track record of success and my client brings her commitment, vulnerability, intuition and knowledge. Add in some top-shelf coach training and our own personal expressions of love, honesty and integrity and we’ve got a solid partnership set-up for BIG success.

This is business alchemy at its finest. They say it takes a village to raise a baby. I say it takes a solid partnership to thrive in business.Tweet this!!

2.  Cross-pollinate.

Expand your idea pool. Innovate. Stretch your thinking and your courage. Ride the edge of what you thought was possible. All because you have someone else intimately aware of the details of your business. Another brain and heart holding your vision for growth and impact with you. Sharing the load of this can feel like a massive relief, one that will allow you to get out of your own way and into consistent and intentional action.

“It takes two to make a thing go right–it takes two to make it out of sight” ~ Rob Base & D.J. E-Z Rock (could not resist that one, guys)

3.  Conceptualize, create and deliver new programs, courses and offers.

Your bottom line has everything to do with how you position your business in the marketplace, how you grow your community and what income streams you’ve created. Having a thought partner means you have someone who can help you strategize your next series of big-truth moves and encourage you along the way. This kind of support can make all the difference between aimless exertion and incremental success steps in your business.

Ideas won’t make income unless you put them into action.

Ready for details? Because the proof is in the pudding.

Many of my current and past clients have offered to share the details of their experience in a brand new blog series called “In Her Element”. This will be a fabulous way to learn more about what’s possible in a Thought Partnership and to relate to the common challenges we all struggle with in our business. Next week I’ll be sharing the first of many in this exciting new series. Stay tuned!

Over to you!

When it comes to increasing your bottom-line, what kind of support has worked for you? What questions do you have about Thought Partnerships? I’d love to hear from you.

If you found this post helpful, please share:

3 Ways a Thought Partnership Can Increase Your Bottom Line. Tweet this!!