It’s time to discover what it looks and feels like to be working in your element.

Too many gifted solopreneurs are struggling to have the impact and income they know is possible because they’re not clear on what sets their business apart from their peers.

If you’ve been trying to grow your business as a generalist –someone who can help everyone with everything–then you know what I’m talking about. Everything feels harder! You struggle to bottom line what you do. You’ve tweaked and retweaked your website copy but you’re worried it still sounds more like a mishmash of what everyone else has written, rather then a compelling version of you. Hanging out in social media has left you feeling invisible or dismissed. And that age-old question of “who’s your ideal client?” continues to be the mystery of the century.

Navigating your business as a generalist can leave your marketing efforts feeling scattered, frenzied or inconsistent. But, it doesn’t have to be this hard (or this lonely).

 

Let’s End The Stall Out.

You already know that having a focused niche, a well articulated point of view and a deep connection with who you’re meant to serve is essential to growing a thriving business. But, knowing what you need is the easy part.

The hard part (where most solopreneurs stall out) is not knowing how to discover your own truth to these burning questions:

What makes my business unique? What’s my powerful point of view? What critical challenges do I address? What’s so compelling about my solutions? And, who is my ideal client, anyway?

No one else can tell you what your powerful point of differentiation is–or who your ideal clients are. The answers to those questions all lie within you and I have the tools and training to help you access them.

Building a viable business you-style isn’t about a prescribed way of doing things. It’s about understanding what works in the marketplace and then finding your unique expression within this.

It’s About Resonance.

You know it won’t work to just pick a niche.  For you, unlocking those personal, powerful business truths is an intuitive and organic process and it has to feel right on every level.

Getting clear about what makes your business unique is about moving you closer to your own center– to that natural wisdom that already lives within you.

You’re done with swimming in a sea of sameness. You’re ready to reveal your most powerful and influential self. You just need a few key resources to help you discern the value of your gifts so that your business can support you in rich and fulfilling ways.

 

That’s why In Your Element exists: to help you position your work as a solid beacon of support for the people you feel called to serve.

 

When you’re in your element, your message distills itself, your right people rise up to meet you, and you’re grounded in your innate gifts.  This is when new vistas open: to greater profitability, expanded opportunities, and a more satisfying business experience.

 

In Your Element Will Help You Get Clear On:

 1.  The details of your right people.

You’ll uncover the details of how your most ideal clients self-identify; what their critical challenges are; and how you can best reach them with your effective solutions. Instead of focusing on surface-y demographics, you’ll go about 10 layers deeper and encompass the ways in which your right people process information and make decisions.

2.  Your unique brand essence.

This includes your personal style, preferences, core values and brand archetypes and how to express this more cohesively in your copy writing and visual brand identity. Essentially, you’ll discover more of your true-self and then integrate this into your site in order to create a greater connection with your right people.

3.  Your uniquely powerful point of view (POV).

A well-defined POV is a critical corner stone for growing your business. You’ll discern what yours really is and how to share it with your people in a clear, compelling and relevant way. Instead of crickets chirping when you post something, you’ll create resonance, interaction and rich conversations with your community because you’ve shared your unique beliefs, opinions and ideas.

4.  The critical challenges of your right people.

You’ll shift out of assumptions and guess-work and into a clear understanding of the challenges you know you’re well-positioned to address for the people you most want to work with. Imagine what you could learn if you spoke  directly with the people you most want to work with. Imagine having a solid understanding of their struggles, challenges and frustrations–in their words.  Invaluable, really.

5.  A signature service that reflects your unique methodology, training and experience AND addresses a specific critical challenge for your right people.

You’ll learn how to package your solution(s) in a clear, effective and compelling way so that your right people can say “yes, please”. This effective framework will continue to support you for the lifetime of your business as you continue to build out new products and services.

These are the absolute essentials for differentiating your business in the marketplace (otherwise known as: a well defined value proposition and a unique selling proposition).

 

In Your Element Is GOOD For Business:

You’ll build stronger relationships.

• Learn how to attract more clients with relevant and compelling solutions to their important challenges.
• Experience your very own cohort of supportive allies. Let’s finally end this lone wolf thing, shall we?
• Create a new relationship with your business; one built on confidence, viability and a solid foundation from which to grow.

You’ll implement new processes and business structures.

• Develop effective filters on your website and in your intake process to ensure you’re working with your most ideal clients.
• Anchor your brand in your powerful voice, point of view, and unique methodology.
• Develop a concise and compelling bio so that the world can connect with the important work that you do.

You’ll learn new skills and tools that will last the lifetime of your business.

• Understand the goals of your website so that you can be intentional and strategic about how you connect to your ideal clients.
• Develop greater confidence in your own writing as you implement step-by-step techniques to write effective copy.
• Implement a powerful methodology to end the guess-work and assumptions about what your right people really want from you.
• Receive a comprehensive framework for building out new services and products in your business.
• Increase your comfort level with the marketing process so that your work can reach your most ready-to-buy audience.

 

Past Participants Have Achieved Amazing Results:

Who Is This For?

In Your Element has been designed for woman solopreneurs ready to position their business to thrive.

Calling all coaches, creative-types and healers committed to:

• Clarifying your point of differentiation from your peers and expressing your core message in a unique and powerful way.
• Ending the fuzzy, foggy, or hard to explain services you currently offer and get crystal clarity around your signature service.
• Creating the solid business foundation you’ve been longing for.

Imagine having a business where you can easily describe what you do. A business that invites your ideal clients to work with you in a clear and compelling way. A business that effectively addresses the important challenges your right people are facing today.

Just imagine the focus and confidence that would build from having a strong foundation in your business.

It’s time to return to your inner knowing, shift into clarity, and move toward a more profitable business experience.

 

Unique Methodology And Course Curriculum:

In Your Element is infused with sophisticated strategy and intuitive inner work to help you finally get clear on those singular results that only you can offer your clients.

Expect an in-depth, experiential process that allows you to anchor in for more growth personally and professionally.

 

In Your Element Structure And Details:

Details, dates and format:

*First Class: July 11th, 2013         Last Class:  October 3rd, 2013

• All classes to be held via Maestro Conference; call-in details to be provided to participants.
• The program runs over 13 consecutive weeks. Classes will be held on Thursdays for 90minutes. Calls begin at 8:00amPDT/11:00amEDT/12:00pmADT. All calls will be recorded and the audio will be available withing 24 hours of the live call.
• There are: 8 Modules (teaching classes);  2 Clarity Coaching Calls with Jac (individuals can volunteer to be live-coached in front of the group);  3 “work” weeks (no live call, participants work with the material)
• In-depth weekly worksheets and assignments to help you deepen your learning and apply your discoveries directly to your business
• Plus: 7 bonus Guest Expert Audio Recordings
• Accountability and community will take place via a private Facebook forum page where you can build relationships and get and receive feedback from Jac and the other participants in the group.

Bonus! Guest Expert Audio Recordings:

Audio recordings from several guest experts interviews to enhance your learning: 

Meet the Creator Of In Your Element

 

I’m Jac McNeil. I created In Your Element to meet the needs of women like the solopreneurs I work with everyday in my 1:1 coaching practice, in my live group retreats, and through my online conversations.

I value the wisdom of the group and have designed this experience to support your individual growth while working in a virtual community of self-aware, with-it, invested women.

I know first-hand that NO ONE else can tell you what your powerful point of differentiation is. The answers all lie within you and I have the tools and training to help you access them. Building a viable business you-style isn’t about a prescribed way of doing things. It’s about understanding what works in the marketplace and then finding your unique expression within this.

 

I bring to participants:

• Over 1100 hours of coaching leaders and women solopreneurs
• A lifelong practice helping women connect with their personal power, reveal their truth, and express their identity and gifts in a meaningful way
• My own personal journey from a struggling business to a thriving one

Join the movement of women turning inward to discover what they most want to share, and then bringing that into the world through their work.

This is your wise self’s invitation for clarity in your business.

 

Together, we’ll fine tune what it feels like to run your business in your element — at home with your gifts, relaxed in relationship with your ideal clients, crafting an offer that converts from a place of integrity.

Register Here:

Program Dates: July 11th-October 3, 2013 (13 consecutive weeks)

Early Bird Pricing: $949 or Two payments of $525.

SAVE $250 with the Early Bird!  Early Bird Ends: June 20th, 2013

Still Not Sure? That’s okay.  Here are some ways you can discern further:

• Check in with your body – what does your body say?
• Know that having some excitement combined with nervousness and fear is normal. You are going to grow and stretch out of your comfort zone as you grow your business with this program.
• Think about your intentions for your business. Where would you like to be with it when the 2013 year comes to a close? Will this help you get there? What would you like to have clarity on, or a plan for, when the Fall begins? Will this help you get there?

 

Here’s A List Of Frequently Asked Questions:

 

1.  What’s the balance of group work and 1:1 in this program?

This is a small group program, limited to 8-12 participants, so that you’ll have the opportunity to learn from other women’s journeys and get support from other women solopreneurs. (I am a big believer in not going this entrepreneurship journey alone!)

In addition, one of the highlights of In Your Element is that you will have several opportunities to receive individualized coaching and feedback from me.  There’s an opportunity to ask questions at the end of every Group Call plus 2  Group Clarity Coaching calls where you can volunteer to be coached on your biggest dilemmas or stuck areas. There’s also a private Facebook forum where I (Jac) will interact with participants.

2.  I’m not tech savvy, will I be able to figure out how to participate on the live calls and download the work sheets?

If you can dial your phone and right click your mouse you should be “good-to-go”.  If tech issues arise, you will have access to my assistant– Melissa Black – for help getting all set up and connected to the course.

 3.  I’ve just recently launched my business, will this program be a good fit for where I’m at?

This program is designed for women solopreneurs who desire a strong foundation for their business and they’re not yet getting the traction they know they could be.  In Your Element will laser in on what you’ve already been doing and refine, refocus and deepen your current relationship with your Right People (ideal clients) and your business.

In Your Element is a great fit if you are:

• fuzzy on what makes your business unique
• struggling with who your Right people (ideal clients) really are
• unclear on how to talk about your services in a clear and compelling way

4.  My business has quite a bit of traction already, and I don’t want to repeat stuff I already know.  Is this for me?

That depends on you. If your business already has traction but you’re  not yet totally clear on who your ideal client is and how to reach them effectively through your website, copy and services, this program will help you do that.  In Your Element will also help you to have the confidence to “up” your visibility in-person and online.

The impact of this course will come when you show up fully and do the work! It is a highly interactive experience that invites you to apply the group learning in an individualized way through worksheets, participating in the group forum and receiving 1:1 coaching.

My best advice is to trust your intuition on whether this program is the right-fit for you.

5.  What if I can’t make every live call, will I miss out?

Got a few Thursdays already booked with other commitments? That’s okay!

You do not have to be on the calls live.  Every call will be recorded and uploaded to the Members-Only page of In Your Element. You can listen to the calls at your convenience.

That being said, In Your Element involves weekly worksheets and an interactive fieldwork assignment where you’ll be talking to the people you want to serve in your business.

To get the deepest benefit out of this program you’ll want to keep pace with the group experience and work through each assignment.

6.  It sounds like there is a lot of content and interactive exercises provided through this program. How many hours a week will I need to commit to this program?

This *is* a highly interactive program with built-in accountability checks to help you apply the concepts, deepen your learning and stay connected with the group. I like to dive in deep and really help women transform and grow their businesses – and we dive deep in this program.

Each week you will have  a group call to listen to, followed by worksheets that will have you apply the learning for you and your business, so you get real change.

On average, you can expect to spend 2-3 hours per week on this program, including the group call with working through the worksheets.  There will be 3 “work” weeks where you will be talking to your ideal customers, and developing new content this may add a little more time if you do it live.

This program invites you to be committed to your learning and the process.

8.  I have another question that you haven’t addressed here, what do I do?

Ask me! Please contact me directly by filling out this form.   I look forward to hearing from you!

 

 

 

In Your Element :: Join a group of passion-driven and committed women solopreneurs and grow your business, you-style.

Register Here:

Program Dates: July 11th-October 3, 2013 (13 consecutive weeks)

Early Bird Pricing: $949 or Two payments of $525.

SAVE $250 with the Early Bird!  Early Bird Ends: June 20th, 2013