Guest Post written by Corrina Gordon-Barnes of You Inspire Me
The woman names her price and I cringe. I feel myself shrinking because her price feels so small, so apologetic. It – she – is trying to be invisible, insignificant.
I don’t want to pay that price. It would make me feel smaller. It’s an embarrassed price and I don’t want my bank account associated with that shame, that apology.
I want her to announce her price with a beam. I want the price to give me a little thrill. I want it to feel like an exciting invitation, a stretch into something new. I want it to feel BIG, lush and juicy – because by paying, I will feel that way.
Right now, there’s an epidemic of under-charging. So many self-employed people whispering our prices, muttering them behind our hands, ashamed of charging anything to do this work we’re so passionate about, and so hoping people won’t really hear what we’re asking for.
And yet the irony is, people won’t pay our low prices; the discounts and concessions undermine their sense of self-esteem, self-respect.
And so we must raise our prices – but how? Not with a pumped-up sense of bravado, not through gritted teeth. But with resonant pricing. Pricing that feels right to our cells and the cells of our prospective clients. And to transform our cells, we must change our minds about money.
Healthy pricing is an inside-out job. (click to tweet!)
I changed my mind about money a good few years ago. I love money – but there’s nothing greedy about my relationship with money. I love money as if it were a dear friend – pure and good to me, so I want to be good to it. I want to use it with an outpouring of appreciation; I want to price mindfully and respectfully.
Not sure you could love money in a healthy way? Here are three hacks into my money mindset:
1. Remember your pricing is not about you.
If I asked you what colour your computer is, what would you say? You’d name a colour, right? It’s a matter of fact.
Think of pricing in the same way. When you sit in meditation, or look to your instincts, and rest upon a price that feels right to your cells, your pricing can be just as matter-of-fact. No question mark, no comparison, no apology.
You wouldn’t defend or justify the colour of your computer; you wouldn’t change it because someone asked you to. Your price is just the way it is – and it’s not about you.
2. Believe that people want to pay you.
Go and stand in a busy shopping centre and watch people milling around, paying for goods and services; notice how normal it is to pay for things they want. Browse the internet for a few shopping sites; notice how normal it is that visitors will fill their virtual shopping cart.
You’re no different from all these other receptacles of money. When people find what they’re looking for, they’re keen to pay. So let them. Your gifts flow through you to other people. Money flows through them to you. Decide to allow the natural flow of giving and receiving.
3. Make it easy to receive
Take the drama out of financial transactions; put them on autopilot. I recommend you master the art of One Click Commitment. When someone is ready to pay, ensure they only have to take a single action to financially commit – whether that’s clicking one PayPal button, setting up one standing order, or posting one cheque. By thinking ahead about money, you don’t have to think about money so much.
You’re doing great work. You have such a gift to share and you’re not doing it for the money, so it is vital that you make good money. We need you to follow your calling, we need you to stay in business – so try on these money mindsets, set healthy prices, and allow yourself to help more people.
Corrina’s popular Turn Your Passion to Profit training programme is now open for enrollment. Early-bird ends August 23d (or earlier if all 12 places are snapped up in advance), so click here for more details and registration.
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